“The diversity of our customers is a fact,” said Badders. “Their needs are all different, all unique. To be successful, we have to identify our customers’ needs. We are looking at people in different stages of life and the size and age of the family help to define the size and function of the home. Our approach is always the same with regard to assessing needs, wishes and budget.”
Badders identifies with young families and their need for an economical starter home that is right for them. These families have grown in size and they have achieved some level of success. He explains that most often his clients at this level include working mothers and fathers. “They are excited about a new house in a chosen community and school district and envision a lot in terms of what they want,” he said. “It is very important for me to listen to their vision, but they also rely on me to keep them on budget and from falling in love with a house they can’t afford. Therefore, we bring the builder on board early in the project to keep everyone on cost and start an open and successful relationship with the entire team.”
Badders explains that middle-age families, perhaps with teenage children, want the very best for the remaining years of their family’s life in a single home. Mom and Dad have achieved some further success and want to build a bigger home for family, friends and the activities that come with their time in life. “Bigger homes mean bigger budgets, but the responsibility for me is the same as before - deliver the house that they want while meeting their budget, and building a positive and successful relationship between client, designer and builder. Working with families at this complex stage in life is a wonderful experience,” said Badders.
A large percentage of Shorelines Design Group’s business is with people from out of state, including retirees with a different set of needs than in previous stages of life. Badders says that waterfront lots are high on their list, yet they are looking for ways to keep costs low. “Their priorities are not so much about size as efficiency,” said Badders. “They tend to be tech savvy with knowledge of what is new in energy efficiency. Increasingly, we see a growing trend in remodeling older homes on desirable property with ADA baths and additions for in-law or caregiver suites. Whether it is a new home or remodel, the same process of team building takes place so that our client is happy with design, build, budget, schedule and quality, from concept to completion.”
“Often, these projects result in the team being invited to the house after the family has settled in. We all get to celebrate with the happy and grateful owners, while enjoying the elements that make their home beautiful, comfortable and unique.”